Subaru wins Loyalty AwardSubaru Awarded “Best Brand Loyalty in the Automotive Industry, Two Years in a Row”

Subaru of America, Inc. and Timmons Subaru Long Beach are proud to announce that Subaru has been awarded the 2020 J.D. Power Best Brand Loyalty Award among mainstream brands for the second year in a row. Subaru was ranked highest among mass market brands—with a loyalty rate of 60.5%, beating out all other automakers. The distinction recognizes automotive brands for longevity, value, trust, and performance stemming from the J.D. Power U.S. Automotive Brand Loyalty Study.

“Subaru owners are drawn to the reliability and capability of our vehicles, as well as the trustworthiness of our brand, and this award from J.D. Power is a testament to their loyalty,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We remain grateful for the dedication of our owners and we are proud to provide long-lasting value for our customers, as both an automaker and a brand that is more than a car company.”

Using information collected from the Power Information Network, the J.D. Power U.S. Automotive Brand Loyalty Study calculated whether an owner purchased the same brand again after trading in an existing vehicle on a new vehicle purchase or lease. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. The 2020 U.S. Automotive Brand Loyalty Study was based on data between June 2019 through May 2020 and includes all model years traded in.

This prestigous award ranks brand loyalty as an essential ambition for automakers because it leads to customers repurchasing or renewing leases from the same brand. Once brand loyalty is established, customers will presumably recommend the auto brand to other friends and family.

Timmons of Long Beach is thrilled to let everyone know that Subaru ranked highest in its segment based on the automaker’s reputation for bringing safety, trust, and value to the forefront of car shopping.

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