Subaru of America, Inc. and Timmons Subaru Long Beach are proud to announce that Subaru has been honored in three major categories of the 2020 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for six consecutive years, in addition to three Best Overall Brand awards and four total Best Performance Brand awards.

KBB Best overal BrandAs the recipient of the Best Overall Brand award, Subaru has achieved the highest average score across all ratings of non-luxury models, in addition to its Most Trusted Brand and Best Performance Brand titles. Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.

“Subaru owners know that their purchase of a vehicle guarantees more than safety and reliability on the road; it comes with a lifetime of dedication from our Subaru family to yours,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We are honored that Kelley Blue Book has once again recognized the trust, loyalty and capability our brand image inspires.”

The Kelley Blue Book Brand Image Awards recognize an automakers’ impressive achievements in creating and maintaining brand attributes that capture the enthusiasm of new vehicle buying customers. The winner is chosen based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Brand Watch is an online brand and model perception tracking study, which annually taps into more than 12,000 in-market new-vehicle shoppers on This highly comprehensive study offers insight into how shoppers perceive the important factors that drive their purchase decisions and capture brand/model familiarity and loyalty among new-car shoppers.

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For more information about the 2020 Kelley Blue Book Brand Image Awards, please visit