Subaru is rated #1 in dependability for two years running.
[1] Compared to all other measured mass-market automotive companies in the 2022 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. The #1 rating is shared with one other automotive company. ACSI® is a registered trademark of ACSI, LLC.
Subaru is the Most Trusted Brand eight years running,
according to Kelley Blue Book's KBB.com.
[2] 2015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Subaru is a six-time Best Performance Brand winner,
according to Kelley Blue Book's KBB.com.
[3] 2015-2017, 2020-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
#1 in Satisfaction
Subaru is rated #1 in Satisfaction.
[4] Compared to all other measured mass-market automotive companies in the 2022 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. The #1 rating is shared with one other automotive company. ACSI® is a registered trademark of ACSI, LLC.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.
[5] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
Proud to be Zero Landfill
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
Forbes Halo 100
According to Forbes, Subaru is among the Top 10 Brands consumers love.
[6] Based on Forbes 2022 Halo 100, powered by HundredX.
TOP SAFETY PICK+
Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013 as of January 2023.
[7] The 2022 TOP SAFETY PICK+ award applies to the 2022 Subaru Ascent, 2022 Subaru BRZ when equipped with optional EyeSight®, 2022 Subaru Crosstrek Hybrid, 2022 Subaru Forester, 2022 Subaru Legacy, and 2022 Subaru Outback.
#1 in Product Quality
Subaru is rated #1 in product quality for two years running.
[8] Compared to all other measured mass-market automotive companies in the 2022 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. The #1 rating is shared with one other automotive company. ACSI® is a registered trademark of ACSI, LLC.
American Rallycross Champions
Subaru Motorsports USA is the 2021 American Rallycross team champion.
Lowest Ownership Cost
Subaru is the Popular Brand with the Lowest Ownership Costs.
[9] MOTORTREND Buyer's Guide Ultimate Car Rankings Fall-Winter 2022 (c) 2022 MOTOR TREND GROUP, LLC.
Impreza
Excellent Value
The Subaru Impreza is an IntelliChoice Excellent Value winner.
[1] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
Front Crash Prevention
The 2023 Subaru Impreza received the highest possible 2022 rating for front crash prevention from IIHS when equipped with EyeSight.
Highest Retained Value
The Subaru Impreza is an IntelliChoice SmartChoice winner for Highest Retained Value.
[2] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
TOP SAFETY PICK
The 2023 Subaru Impreza is a 2022 IIHS TOP SAFETY PICK with EyeSight and Steering Responsive Headlights.
BRZ
TOP SAFETY PICK+
The 2023 Subaru BRZ is a 2022 IIHS TOP SAFETY PICK+ when equipped with EyeSight.
The Subaru BRZ has the lowest 5-Year Cost to Own in its class for 2022,
according to Kelley Blue Book's KBB.com.
[1] 2022 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data, which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.
Subaru is a six-time Best Performance Brand winner,
according to Kelley Blue Book's KBB.com.
[2] 2015-2017, 2020-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.
[3] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
WRX-STI
Built to Last
95% of Subaru WRX vehicles sold in the last 10 years are still on the road today, more than Honda Civic Si or Volkswagen GTI.
[1] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
Subaru is a six-time Best Performance Brand winner,
according to Kelley Blue Book's KBB.com.
[2] 2015-2017, 2020-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
American Rallycross Champions
The Subaru WRX STI assisted Subaru Motorsports USA to the 2021 American Rallycross team championship.
[3] Subaru Motorsports USA has won overall Rally America and American Rally Association (ARA) championship titles thirteen times between 2006-2021. WRX STI rally vehicles have been modified for rally competition.
Legacy
Subaru is the Most Trusted Brand for eight years running,
according to Kelley Blue Book's KBB.com.
[1] 2015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watchâ„¢ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Built to Last
95% of Subaru Legacy vehicles sold in the last 10 years are still on the road today, more than Honda Accord, Toyota Camry, Nissan Altima, or Hyundai Sonata.
[2] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
Front Crash Prevention
The 2023 Subaru Legacy received the highest possible rating for front crash prevention from IIHS.
Highest Retained Value
The Subaru Legacy is an IntelliChoice SmartChoice winner for Highest Retained Value.
[3] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
Excellent Value
The Subaru Legacy is an IntelliChoice Excellent Value winner.
[4] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
Forester
Built to Last
97% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than Honda CR-V, Toyota RAV4, Ford Escape, or Hyundai Santa Fe.
[1] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
The Subaru Forester has the lowest 5-Year Cost to Own in its class for 2022,
according to Kelley Blue Book's KBB.com.
[2] 2022 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data, which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.
The Subaru Forester has the Best Resale Value in its class for three years running,
according to Kelley Blue Book's KBB.com.
[3] Vehicle's projected resale value is specific to the 2020-2022 model years. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Crosstrek
Front Crash Prevention
The 2023 Subaru Crosstrek received the highest possible 2022 rating for front crash prevention from IIHS when equipped with EyeSight.
Built to Last
97% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than Honda CR-V, Toyota RAV4, or Jeep Compass.
[1] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
Lowest Ownership Cost
The Subaru Crosstrek is an IntelliChoice SmartChoice winner for Lowest Ownership Cost.
[2] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
Front Crash Prevention
The 2023 Subaru Crosstrek Hybrid received the highest possible 2022 rating for front crash prevention from IIHS.
TOP SAFETY PICK+
The 2023 Subaru Crosstrek Hybrid received the highest possible 2022 safety rating from IIHS.
TOP SAFETY PICK
The 2023 Subaru Crosstrek Limited is a 2022 IIHS TOP SAFETY PICK with EyeSight and Steering Responsive Headlights.
Excellent Value
The Subaru Crosstrek is an IntelliChoice Excellent Value winner.
[3] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
The Subaru Crosstrek has the Best Resale Value in its class for three years running,
according to Kelley Blue Book's KBB.com.
[4] Vehicle's projected resale value is specific to the 2020-2022 model years. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Highest Retained Value
The Subaru Crosstrek is an IntelliChoice SmartChoice winner for Highest Retained Value.
[5] 2022 IntelliChoice 5-Year Cost of Ownership Study (c) 2022 MOTOR TREND GROUP, LLC.
Outback
Built to Last
97% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than Honda CR-V, Toyota RAV4, or Hyundai Santa Fe.
[1] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2013-2022 as of December 2022.
The Subaru Outback has the lowest 5-Year Cost to Own in its class for 2022,
according to Kelley Blue Book's KBB.com.
[2] 2022 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data, which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.
Editors' Choice
The Subaru Outback is a Car and Driver Editors' Choice award winner.
[3] Car and Driver, February 2022.
Side Impact
The 2023 Subaru Outback received the highest possible rating in the new side impact test from IIHS.
The Subaru Outback has the Best Resale Value in its class for three years running,
according to Kelley Blue Book's KBB.com.
[4] Vehicle's projected resale value is specific to the 2020-2022 model years. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
TOP SAFETY PICK+
The 2022 Subaru Outback received the highest possible safety rating from IIHS.
[5] The 2022 TOP SAFETY PICK+ award applies to the 2022 Subaru Ascent, 2022 Subaru BRZ when equipped with optional EyeSight®, 2022 Subaru Crosstrek Hybrid, 2022 Subaru Forester, 2022 Subaru Legacy, and 2022 Subaru Outback.
Front Crash Prevention
The 2022 Subaru Outback received the highest possible rating for front crash prevention from IIHS.
Lowest Ownership Cost
The Subaru Outback is an IntelliChoice SmartChoice winner for Lowest Ownership Cost.
[6] MOTORTREND Buyer's Guide Ultimate Car Rankings Fall-Winter 2022 (c) 2022 MOTOR TREND GROUP, LLC.
Lowest Fuel Costs
The Subaru Outback is an IntelliChoice SmartChoice winner for Lowest Fuel Costs.
[7] MOTORTREND Buyer's Guide Ultimate Car Rankings Fall-Winter 2022 (c) 2022 MOTOR TREND GROUP, LLC.
Ascent
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.
[1] Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2012-2021 as of December 2021.
Lowest Ownership Cost
The Subaru Ascent is an IntelliChoice SmartChoice winner for Lowest Ownership Cost.
[2] MOTORTREND Buyer's Guide Ultimate Car Rankings Fall-Winter 2022 (c) 2022 MOTOR TREND GROUP, LLC.
Front Crash Prevention
The 2022 Subaru Ascent received the highest possible rating for front crash prevention from IIHS when equipped with EyeSight.
Top Safety Pick+
The 2022 Subaru Ascent received the highest possible safety rating from IIHS.
The Subaru Ascent has the lowest 5-Year Cost to Own in its class for 2022,
according to Kelley Blue Book's KBB.com.
[3] 2022 model-year vehicle’s projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data, which considers depreciation and costs such as fuel and insurance. For more information, visit www.kbb.com.